#TBT: Avon Celebrates 130 Years of Iconic Color


#TBT: Avon Celebrates 130 Years of Iconic Color

Check Out My Avon Website: https://mastle.avonrepresentative.com/

Color, from Avon’s Double Dare Red of the 1940s to cashmere hues of the 1980s to the powerfully named Fearless Fuchsias and Aqua Pops of today, is evocative of an era. To celebrate Avon’s 130th anniversary, Beauty for a Purpose checked in with fashion and style historian Patrick Michael Hughes to revisit the history of color in beauty, in all of its forms – bold, demure, elegant, and electric.

Victorian_SwatchVictorian Era


The advent of the sewing machine 40 years prior to Avon’s founding in 1886, along with exciting new fabric dyes, encouraged women to integrate novel and daring colors into their dress, but makeup remained somewhat minimal. With the rise of photography, women dressed in their finery and aimed to look their best – which meant enhancing natural-looking beauty with subtly reddened lips and porcelain skin.


1910_Swatch1910s


A husband-and-wife team of ballroom dancers popularized modern entertainment and became early endorsers of cosmetics. Along with bobbed hair and beauty cream, cheeks in a gentle rosebud hue gave the impression of healthy fullness in the World War I era.



1920s


With silent movies came the exotic, vampy smoky eye with heavy black eyeliner and mascara befitting a matinee idol. For flappers, it was all about red. Dark oxblood lips and rouge on cheeks — and sometimes even knees to highlight a daringly shortened hemline – helped make cosmetics the height of fashion.



1930_Swatch1930s


The pretty pouts of Hollywood starlets made lipstick all the rage, especially shades like raspberry and maroon paired with a pinkish complexion. For black-and-white films, costume designers knew just how eyeshadows of various colors would translate onto the screen – robin’s egg blue appeared as a glamorous silver, while green gave a porcelain look.


1940_Swatch1940s


Makeup was scarce in the World War II era, yet women continued to buy lipstick. With limited color options, the now iconic red emerged as a morale-building standout. Fashion influences from South America resulted in beautiful, jungle-inspired prints and bold florals.



1950_Swatch1950s


In the post-war period, the color palette widened as beauty and fashion took center stage in American culture. Hollywood went Technicolor, and women emulated the latest starlets’ preferred nail colors — fiery reds and just about every shade of pink. Color matching became de rigueur, as ladies coordinated their makeup to their outfit, handbag, and shoes.


1960_Swatch1960s


A diverse range of pop culture interests – from Mod high fashion and flower-power hippies to rock-and-roll and Motown – provided a sense of escapism that translated to slightly psychedelic colors entering the beauty palette, Both fashion designers and makeup trends began pushing the limits with vibrant and energetic hues.


1970s

Like a glittery disco ball, makeup went glam with shimmery, smoky eyes and dramatic, expressive brows. The independent, empowered woman reigned, with an uptick in the number of makeup shades to complement a wider range of skin tones.




1980s


The ‘80s took color to max with a bigger, better, brighter rainbow. Power red was arguably the era’s signature color, popularized by American sportswear designers. The blues of the previous decade graduated to eggplant and mauve tones, seen on eyes, lips, cheeks, and fingertips.



1990s


The 1990s cooled off – quite literally, with cool colors. With an increasing emphasis on skincare, the fresh-faced look became popular, as did the supermodels who sported an effortless-looking glow and a glossy lip in highly nuanced peaches and light pinks.



2000s


Skincare and anti-aging became buzzwords in the aughts, and the no-makeup makeup look (which, ironically, involved quite a few products) reflected trending expressive neutrals like beige, taupe, white and gray. Smoky eyes and a pale glossy lip were the color duo of the day.



2010s


Oh, happy days! We’re in an era of expressive colors from tangerine to emerald that add energy and vibrancy to any look. Deep purple, navy, turquoise, and everything in between are equally at home in eyeliner or nail polish. It’s tasteful, it’s chic, and it’s totally now.

Comments

Post a Comment

Popular posts from this blog

Economic Empowerment: Avon Foundation And Its Beneficiaries Aim to End Financial Abuse

Image
Economic Empowerment: Avon Foundation And Its Beneficiaries Aim to End Financial Abuse For victims of domestic violence, the signs are not always as obvious as a bruise or broken bone. According to  the National Network to End Domestic Violence , in 98 percent of abusive relationships victims experienced  financial  abuse — tactics designed to limit an abuse victim’s access to assets. Financial abuse is rooted in the aggressor’s control over a partner. Requiring a partner to turn over each paycheck or provide receipts for every purchase, imposing an unreasonable allowance or budget, or harassing the victim at his or her workplace are among the typical behaviors. The decision to leave an economically abusive relationship can be especially complicated and painful—survivors report that one of the top reasons for staying in or returning to an abusive relationship was concern over the ability to provide for themselves and their children. To help combat financial a...
Read more

Why SPF Just Isn’t Enough

Image
Why SPF Just Isn’t Enough You probably consider the sun your skin’s number one villain. And you’d be right. The closest star in our solar system is a DNA-damaging danger that you better take seriously — not just on National Sunscreen Day (May 27), but every day. That being said, when it comes to your complexion, there are other environmental factors to consider. For example, cold weather and wind can dry out your skin and cause irritation. Dust from the air clogs pores, and invisible pollutants can break down skin’s natural oils, interfering with its cell-rebuilding process. Extreme temperatures (for instance, going from an air-conditioned office out into a hot, humid day) cause skin to adapt more quickly than usual and become imbalanced. SPF alone may not be enough. There, we said it. So, short of just never, ever going outside — what’s a girl to do? Well, lots of dermatologists will tell you that there are two keywords to keeping skin young: protect and repair. How, you a...
Read more

AVON 39 Campaign Stars Walk the Walk to Eradicate Breast Cancer

Image
Avon 39 Campaign Stars Walk to Eradicate Breast Cancer How did an Avon Representative and employee become two of the #fierceisforever faces featured in the  AVON 39 The Walk to End Breast Cancer  2017 ad campaign? We caught up with New York City walk participants Laura Whitaker and Christina Satturo, on the set of the this year’s photo shoot to learn more. Each shared their individual AVON 39 warrior stories, talked about their experience starring in the 2017 philanthropic campaign, and how they’re getting ready for this year’s event. Laura Whitaker, Avon Representative When did you participate in your first AVON 39 walk? In October 2016, I embarked on my first AVON 39 Walk in New York City. Earlier that year, I was actually battling breast cancer myself, but fortunately completed my last treatment in March. As I came out of remission, I decided to walk with my family who was fundraising and walking in my honor. Together, we walked for local women that didn’t...
Read more